It's a balancing act. You can take away the right of people to hold companies accountable for their actions, and this would really free up businesses to innovate without fear of reprisal. This would also open it up for businesses to 'innovate' in 'cost-savings' where 100% of the risks are borne by their customers. Do you advocate living in a world where corporations are free from fear, allowing them to do whatever they want? Do you really believe that corporations always operate in the best interests of their customers? Do you really think that the general population are the customers for most businesses (i.e. most people feel that they are 'customers' of the cable/television companies, but in reality the advertisers are the customers and the general population is the product)?