Plus, uh, actual value for people who want to pay with Bitcoin.
> Valve reached out to us because they were looking for a fast, international payment method for Steam users in emerging gaming markets in countries like India, China, and Brazil. While more users are coming online in in these countries, traditional payment options like credit cards often aren't available.
Might be able to use this to buy games at massive discount on Russian VPN too. Bitcoin doesn't demand I upload a passport to make a Russian account. This may help drive down prices on RU/CIS versions of games on secondary markets like G2A too.
Translation: cheap publicity in tech media and goodwill from some geek sites with no impact whatsoever on its actual revenues and 99.999% of payments.