The Yahoo numbers posted in the article are a bit misleading because the London game was not available to watch on cable television in the U.S., so you were basically forced to watch it online, which is why Yahoo would pay such a large amount of money (and why their viewership was so high) to broadcast one game.

Twitter, by comparison, is broadcasting the Thursday Night game alongside several other channels. I'd guess that the number of people who actually use this service will be relatively small. On cable tv alone, there are two channels (NFL Network and CBS) that both broadcast the game.

> On cable tv alone, there are two channels (NFL Network and CBS) that both broadcast the game.

The big one there is CBS, meaning that the game is already accessible even for cord-cutters, assuming they get acceptable reception from their local CBS station.

Only for the first half of the season. Then it goes exclusive to NFL Network, except in the home markets of the teams playing (there it is also shown on CBS).

Sorry - by 'well' I meant that the stream wasn't stuttery garbage.

Good point about the Yahoo game being exclusive - it'll be interesting to see how the viewing figures pan out