The number one association I have for HTML email development is "pain". Dealing with email clients is like cross browser testing for twice as many browsers where the rendering engines are stuck in the 90s. Outlook actually does its rendering in Word!
Its not an exageration to say something that would take an hour to implement on the web often takes a day or more to implement in an html email.
Foundation For Emails takes that pain away. Suddenly you can use semantic markup, a modern web dev process, a functioning grid, and write cross-client compatible emails in a fraction of the time.
I am pretty excited for this release. I worked a bit with ZURB Foundation for Email 1 (Ink) and you still had to deal with this terrible table structure that reminds me of 1990's HTML. I think there are some really good ideas here, most importantly an abstraction that allows you to quickly develop branded and responsive HTML emails using some simple html structure that masks a lot of having to deal with those tables, TDs, etc.
Its not an exageration to say something that would take an hour to implement on the web often takes a day or more to implement in an html email.
Foundation For Emails takes that pain away. Suddenly you can use semantic markup, a modern web dev process, a functioning grid, and write cross-client compatible emails in a fraction of the time.