I think this all boils down to whenever there's an implied contract between consumer and producer, that requires the former to consume the content exactly in a way producer had decided it should be consumed (i.e. with any ads bundled, kept intact - but not limited to this).

If you gave me a journal, can you expect me to read it in full? If you had sent me a video, can you expect me to watch it without skipping anything? If you had served me a webpage, can you expect me to render it as you expect it to be rendered?