I'm a little surprised they would emphasize "not for the masses" since Cloudflare's mission has historically been for the masses.
I'd love to see a new, modern registrar without all the inanities. I'm always surprised at how many companies still use GoDaddy. This is super-old but I bet still directionally accurate: http://joel.franusic.com/domain-profiler/ycombinator.html
We're still for the masses, but this specific service is not. If you look at our plans you'll see that there are different levels of service depending on how much you pay us, this particular service is for the very high end.
I'd love to see a new, modern registrar without all the inanities. I'm always surprised at how many companies still use GoDaddy. This is super-old but I bet still directionally accurate: http://joel.franusic.com/domain-profiler/ycombinator.html