Not forgetting massive variations across nations. A company I used to work with did some FB advertising, targeting nations they did good business with via Adwords.
UK and USA were the worst for clicks, the rest of Europe a little higher, and apparently in the Far East everyone clicks everything multiple times. Click through rates were ridiculous.
Also interesting to note that despite being online and profitable for yearss they never did find a way of making Facebook pay, in any nation.
Perhaps they were automated click-throughs? Asian browsers are different technology (every page needs automatic translation) - perhaps that tech was doing the clicking?
That's possible I guess. They were gaining page likes and post likes pretty well off the back of it, it just in no way compared with Adwords click through rates.
It was killed off fairly quickly outside US and Europe as it was just burning money.
UK and USA were the worst for clicks, the rest of Europe a little higher, and apparently in the Far East everyone clicks everything multiple times. Click through rates were ridiculous.
Also interesting to note that despite being online and profitable for yearss they never did find a way of making Facebook pay, in any nation.
We never did make sense of it!