Horse meat isn't consumed in Britain either, which is where the the mislabeled meats were discovered. I see what you're saying about the scandal though, that does seem to me like a reason to be upset.
The scandal was all over Europe, even in countries where horse meat is consumed. Problem one was substituting horse meat for beef or w/e (kind of a dick move). Problem two was using horse meat unfit for human consumption spiked with all sorts of veterinarian antibiotics (actually dangerous).