It's more than just the tracking cookie, though. It's also about Google aggregating all its website data into a unified profile. The data they have on everyone is frightening—all because of free services like GA.
Yes, thank you SpiderOak, even though I don't use you: High profile companies quitting GA means we get aware of alternative solution. Today, I've learnt about http://piwik.org .
It's more than just the tracking cookie, though. It's also about Google aggregating all its website data into a unified profile. The data they have on everyone is frightening—all because of free services like GA.