I don't know too much about it, but just from an initial glance it seems like it is better positioned, simply by offering things like plumbers, electricians, etc - again, they aren't services you fall into regular patterns with. They're very much on-demand when there is water leaking all over your apartment.
That said, I'm sure "doesn't seem to be struggling from what I can tell" could have been said about Homejoy, until it couldn't. Venture capital makes it difficult to tell who is succeeding, and who just has money to spend.
Yeah, Homejoy's demise took everyone by surprise. Unless the company is public, it's almost impossible for a casual observer to tell how healthy it is.
My first question when I heard of them is how they prevent cleaners from ever using the platform again. This seems to be the single biggest long term stumbling block, that they never really got close to solving.
Aside: I saw Adora at the London StartUp school hosted by YC. She really didn't come off that convincing to me. Then she said something really, really strange - "You don't fail until you give up", and I wondered why someone would say something like that.
I don't get what's the issue with that statement. Until you give up on the idea, you didn't fail. What other interpretation do you have in mind? It's one of those cliche way of saying failing is just the beginning of success.
The thing that convinces me is her determination. She worked as cleaner before starting the business, and understood some of the pain. She probably overlooked at the issue and probably overconfident like the article cited, but someone who was willing to cover cleaner to apologize for cancellation on Thanksgiving? That's very good for her (but unable to prioritize some critical negativity in the algorithm? that's just sad). Without knowing the full story (we are just hearing fragments from allegedly ex-Homejoy employees), I think the business model is not profitable. Maybe doing cheap is really hard, and doing fancy and professional is the only way out.
That said, I'm sure "doesn't seem to be struggling from what I can tell" could have been said about Homejoy, until it couldn't. Venture capital makes it difficult to tell who is succeeding, and who just has money to spend.