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You are right about the main point.

When I first started looking into this topic, I thought it was that simple. "You just have to tell the world about your work," I told myself.

Then my friend Ross laid the smack down on me: http://measuringmeasures.blogspot.com/2009/12/build-brands-w...

If you read through Hamming's statements, and my reflections on them, you can see that it is not as simple as just promoting - it is specific recipes about how to do so effectively, and how to avoid certain mistakes.



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