According to your screenshot you are inside an article, on the last slide. So that's not how it greets you on the actual website. Did you go to this url: https://www.useronboard.com/?
I visited the site, clicked on Apple Music, then a lot of images flickered around and the popup appeared. If I do it again now, it shows me a "like us on twitter" popup instead.
Along similiar lines, my company is running an ongoing series of teardowns that pick out user experience obstacles on well known websites. We do a pretty rigorous analysis, both for onboarding and everything else.
Making a good first run involving BlueTooth pairing is... a challenge to say the least.
My team spent over 2 months trying to design a good flow. We failed. We still meet regularly to try and improve it, but we are never sure how successful we can be.