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No, it isn't that way. It mostly ends up as a consequence of initially over-estimating the competitor. So your mind looks for their tiniest shortcomings to make sure that they do things wrong too.

Once it finds such a thing, subconsciously the mind registers the competitor as weaker than they actually are, to redeem your mind from the uncomfortable prick of a all-powerful competitor. It doesn't happen for everyone though. It takes a bit of rationality to overcome such conclusions.

I personally know people who'd read and stress negative reviews of their competitors' products, and eventually conclude that their competitors are not really thoughtful in their decision making.

TL;DR - Yes.



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