Honestly, I think it's a dedication to competence and good engineering. Say what you like about Apple, but they try damn hard to make everything "just works" (often at the expense of interoperability and maintainability). People complain about all sorts of flaws, but the outrage comes from an underlying expectation that Apple products should be flawless. Apple users yell bloody murder when their phone loses signal when held a certain way; Windows users lose their work to a spontaneous reboot, and sigh and move on with their day.
When you can convince people that all they have to do is buy in to your system and everything will be fine, that gets you religious levels of dedication. And of course the people who buy in are deeply invested in their not-easily-reversed decision, so they market you for free!
Damn, I thought it was just a copper pair going along the fibers. I hope they provide some thick safety glasses with that.
I don't know if it'd come out as laser light, but 600 mW puts it into class 4 (eyes are damaged at a few 100m distance):
https://www.lasersafetyfacts.com/resources/FAA---visible-las...