"So I googled for "ssh client", found your page, and you're telling me who uses ssh clients. How would you get to this page without knowing what ssh is, and how would you know what ssh is without needing to use it?"
There are many ways to arrive on that page that do not involve googling for "ssh client". It's a blog for a software company, but there are other topics on that blog that don't have anything to do with software (like food, retro games, and design). Anyone can read it, not just the geeks who know what SSH is.
Point being: Why obscure what the app does to people who are less familiar with terminals or SSH? I don't see any fault in trying to educate others about the app by giving non-technical readers concrete answers of who would most likely use it.
There are many ways to arrive on that page that do not involve googling for "ssh client". It's a blog for a software company, but there are other topics on that blog that don't have anything to do with software (like food, retro games, and design). Anyone can read it, not just the geeks who know what SSH is.
Point being: Why obscure what the app does to people who are less familiar with terminals or SSH? I don't see any fault in trying to educate others about the app by giving non-technical readers concrete answers of who would most likely use it.