What ere some of your pain points with initial user acquisition? Was growth more tied to affiliates, PPC, media buys?

Initial user acquisition was purely done by writing content on popular blogs like Smashing Magazine. Word of mouth and customer case studies helped a ton!

thanks for the reply and congrats on the success.

> While I feel bad for the knife company, I also know dealing with user-generated content (like these ads) is hard.

Uh, what? Where does it state that the ads are user generated?

OP means user generated from google's perspective--Knife Depot is the user doing the generating.