Star Wars merchandise and expanded universe rights will generate an insane revenue stream (Legos, Video Games, DVD re-releases. . Hasboro toys, books, etc.) on top of a new movie coming out in 2015 that will only supercharge those streams.
On top of that, you get extra bonuses such as Indiana Jones and all its associated merchandising.
Disney just bought itself a nice constant revenue stream that will keep generating golden eggs so long as Star Wars remains a core part of American culture.
the narrative structure that people respond to is objective and possibly derived from ancient myths. disney follows this structure rather than invent it.
The anti-communist revolution is known to have happened in '89, but that wasn't a one time event, it is a still ongoing process and it's things like How To Web that actually make it happen for Eastern Europe right now.
That's the thing, Romanians are also natural born 'poets', i.e. lateral thinkers. There is a lot to be said about Romania, place of real cultural confluence, turks, germans, hugarians, soviets, greek-ortodox, communist yet latin background, etc. It's not just about the codding.