The idea of advertising is also to create interest where there is none. If you all of a sudden see an ad about those other topics your aren't super interested yet, maybe you will become. That's the idea of manipulation and marketing.
For those who are not in 98% that Google believe will not be affected, I combined a list of alternative to Google Maps API, with focus on geocoding - https://goo.gl/5GUVNd
Not affiliated with any of the providers listed and mainly based on this thread, just added there pricing information, free tier limits and reference.
A lot of people claim that blockchain will be cheaper.
For example this is from Deloitte:
By eliminating third party intermediaries and overhead costs for exchanging assets, blockchains have the potential to greatly reduce transaction fees.
Exec team got a bit of $$$.
I think however, knowing that story how many people would like have any of that 10 people as their bosses?
Say they decide to build another start-up, who of sound sense will join them?