Maybe they cut the scene where the other village were wearing Pittsburgh Steelers Super Bowl XLV Champions t-shirts. A tacky hat still blocks the sun better than no hat.
I can't find a source at the moment, but I remember reading more about this a few years back. IIRC it was made as a joke for an internal company conference, or something along those lines.
I immediately thought of this quote too. I see this as sort of a honeymoon for Groupon while people figure out how it really benefits (or doesn't benefit) their business. Over time their margins will probably drop considerably, so why shouldn't they take what they can get now? I can see how this sucks for small businesses who get flattened by the runaway train, but is it Groupon's responsibility to sabotage their own business model by performing due dilligence for their customers? From what little I know everything seems clearly above board.
It has the potential to drastically alter search, which thus would drastically alter PPC. The likeliest negative outcome is the gradual disappearance of any traffic driven from long-tail search keywords.