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Another western group jealous about a "native" company beating western cosmetic giants in their own game using traditional knowledge and branding. Whoever is saying Patanjali/Ayurveda is pseudo-science is hypocrite. There is hardly anything scientific when it comes to commerce and business. Instead of asking questions like How "educated people trust this?" people should try to know why people love those products..Most of the cosmetics and food-beverage products are sold due to marketing not based on real merits be it on - being healthy scientific or having excessive chemicals or organic. Patanjali is smartly branding itself "indic" on top of existing yoga-fame of Ramadev. All Patanjali has to do is offer products with less chemicals, even a marginal improvement on quality is perceived as "superior" to existing cosmetics. Its smart marketing and forces of open market acting..Giants like Coalgate and others too have tried to offer products which sound "ayurvedic" which proves ayurveda does offer solutions to common medical problems and cosmetics.

In 1990s, coalgate used to market its paste as salt free and superior as indians used salt traditionally for mouth cleaning. In 2009 it came up with toothpaste with salt and marketed it as "superior" bcoz it has salt. Few years ago, carbon. And now "Neem" after Patanjali and Dabur(Meswak). So I will ask counter question to person terming ayurveda as pseudo-science, just bcoz a company markets itself using "modern clinical science" does not mean it better. Same applies for Patanjali using ayurveda. There are other players in indian market who offer similar products using ayurvedic solutions.

In summary, Ayurveda is not pseudo-science in fact has proven solutions for generic cosmetic and common medical problems - just like any other culture having their own alternate medicines. Western giants too have taken interests and offer "ayurvedic" products. Patanjali has beaten its competitors effectively. Also, MNCs which use science for marketing effectively control "scientific" progress as MNCs put their own commercial interests first. In such scenarios, competitors which employ traditional alternate medicines are good counter forces. Today science is miss-used more.


Fan of Geany using it from time when I switched to Ubuntu for last 5-6 years both personal as well as work computers. Its very lightweight. Good to see Geany here


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