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This looks like a great concept. I would recommend changing the main photo to look a little more yummy and appetizing.

A couple of questions: - Who develops the meals? - How do you determine someone's nutrient needs? - Where is the food prepared and by whom? - Do you plan to sync with any wearables?


The meals are made in our own kitchen. The nutrient needs are determined by taking into account your current height and weight, ideal body weight and your goal (for ex, gain 30 pounds of lean muscle vs lose 10 pounds) and your activity needs (active lifestyle, serious fitness enthusiast, athlete/bodybuilder etc). The food is prepared by certified chefs and under stringent quality standards, all ingredients are sourced from approved and certified purveyors. No integration with wearables at this time but possibly in the future if there is enough demand for it.


Is anyone else suspicious about the amount of money that they raised in their first day (around $130k)? The company's crowdfunding site doesn't let you see who contributed to its campaign and that's a lot of money to raise in one day.


How about Netflix for restaurant dishes: http://bit.ly/quFLBx


Great to see everyone's responses. If you find this interesting there are some additional people / concepts that might be of interest to you:

- Marc Powell's Food Genome Project (http://dev.foodgenome.com/home)

- Hilary Mason- building a statistical model of chocolate chip cookies (http://bit.ly/q1lk5Q)

- Will Turnage - re-imaging recipes with data (http://bit.ly/rgD4gd)


Thank you for this insightful and informative article. Had no idea!


Very cool. Thanks!


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