If they are successful I think it’s entirely possible that people will switch back to using Google and away from DDG if they can be certain their data is kept private.
In addition to not stalking you across the web DDG also does not store data on you even when using their products directly. For me that is still cause for my use of DDG.
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I just spoke one of the folks here who's PM for Glue. He confirmed that Glue will be superseding Data Pipeline, and it's basically the same team working on it.
Data Pipeline was a great version 1 of this idea, but the lack of functionality in the UI really killed it for me. It seemed inevitable that I would end up just writing the JSON configuration by hand.