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I just want everything about the Butterly keyboard and that era of Apple to be relegated to the past.


I shop everyday and cook everyday.

It's one of the joys of living to me.

I have zero interest in someone else selecting my fresh foods and delivering them to me.


Sure - working great for somebody like Marco who’s already loaded.


You know that's an old popular meme in the Apple community...

"That might work for Marco".

Marco didn't come from money or have any connections. He found a job on Craigslist working for a random guy named David Karpe as his first employee. They started Tumblr and he lucked out when it got acquired by Yahoo and made a few million.

But the acquisition happened after he started a blog that became popular, wrote Instapaper, and started a podcast that became popular. I'm sure Overcast was helped by his popularity but if it had sucked, no one would have downloaded it. Even for that he tried three different monetization strategies until he landed on one that worked -- writing his own non scummy ad platform. All of this with no outside funding.

And he lucked up and made money by being an early investor in Gimlet Media but that was way later.

But on a personal note. If I needed it, a $5,000 iMac Pro wouldn't break the bank and I'm just a regular old enterprise developer. That's less than two weeks billable work for a halfway competent cheap software contractor.

Heck my college computer was $4000 in 1992. A Mac LCII with 10MB of RAM, a //e card, a 5-1/4 disk drive, a Personal Laserwriter printer and a copy of Soft AT to run Dos compilers and a 12" monitor. Over the next two years I upgraded it with a larger monitor, an external hard drive, and an accelerator card using money I got doing a contract for a college.


I don't think the OP was saying that he doesn't deserve his money, but it really is absolutely absurd. Apple is an international company, worth a trillion dollars selling millions of devices.

I work in the UK. I make about 80k a year pre-taxes. That's an average, if not relatively high salary for a developer. "Regular old enterprise developers" don't make 5000 bucks in two weeks, at least not in 99% of the developed world, not to speak of the rest.

And it's true that technology in 1992 was very expensive, but technology is actually supposed to get cheaper, that's the entire point, you get more for less. If you pay more for the same, that's anti-technology


Seems more like double the average


$5k in two weeks is $130k a year, you make ~$104k a year with some currency conversion. They’re not incredibly far apart.


In a world where you pay no taxes sure, in the real world it's closer to $160k a year and almost certainly more for someone living in Europe. Even if your math was correct, 30k a year at that income level is massive, that's an extra $1000 per pay period, definitely a brow-raising sum the first time you see that boost.


I mentioned how many hours a low paid 1099 contractor in Atlanta would have to work to pay for this. If I were a 1099 contractor, this would be a business expense - therefore pretax.


But if my parents - a teacher and a factory worker could afford it in 1992, are you really saying that a developer couldn’t?

I live in Atlanta - almost as far from the west coast of the US that you can get and salaries are much lower than the west coast. They pay developers with 3-5 years of experience $65/hour on a 1099 (Corp to Corp) basis. Since this would be a tax deductible company expense, that would be less than two weeks working.


I mean I could technically afford it in the sense that I have enough money in the bank, but it's simply not justifiable. In 1992 hardware was expensive but the competition was fairly limited and Apple, even as recently as say 6-7 years ago with the iphone and macbook pro produced products were the premium was actually worth it.

But now? I can buy a 1.5k desktop machine, throw linux and windows on it and I am a perfectly happy camper (and very happer developer). I can buy a 400$ phone and I hardly notice any difference in quality. I don't see, in the context of alternatives, why apple is seemingly raising prices at will and that makes me feel duped, regardless of what I earn.


And if all you need is the power of a $1500 PC, you aren’t the target market for the Mac Pro. Apple has plenty other Macs that would meet your needs.

If you can’t “justify” the need for a Mac Pro - (and neither can I) you aren’t the target market.


I really feel like you're missing the point of "That might work for Marco, since he has a lot of money" comments.

You've summed up, very neatly, why he's talented and worked hard and has earned his money.

But nobody's claiming he didn't earn his bunches of money.

What they're stating is a simple fact: six thousand dollar computers might make sense for somebody with a bunch of money. But not for people with more modest means.


How many people with “modest means” need the Mac Pro? Like I said, my parents were the definition of middle class - a teacher and a factory worker - and I had a $4000 computer setup in 1992 going to college (see specs in another post). That would be $7300 inflation adjusted.


You're posting in bad faith.

I didn't say "modest means." I said "more modest means" -- compared to a guy who made major cash thanks to an IPO. The vast majority of people on Earth, engineers included, have means more modest than that.

Second, I never said "need."

However, there are clearly a lot of folks who would benefit from top-tier desktop power (namely, developers) and would pay for it, but can't pay $6K.

   Like I said, my parents were the definition of 
   middle class - a teacher and a factory worker - 
   and I had a $4000 computer setup in 1992 going to 
   college (see specs in another post). That would be 
   $7300 inflation adjusted.
It's hard to imagine anything less relevant than this. For oh, so many reasons.

First of all, household median income in 1992 was about $30K unadjusted: https://www.multpl.com/us-median-income/table/by-year

Which was also roughly the average salary for teachers: https://www.edweek.org/ew/articles/1993/10/20/07aft.h13.html

So your family like had roughly 2X median income. But that's besides the point. Besides, maybe they had 10 kids or something.

Can the average middle class US household sustain a $6K or $7 expense? Yes, with significant effort. And this made a lot of sense in 1992, because that's what a powerful desktop system cost and the alternative was not having a powerful desktop system. So your parents made the necessary sacrifices, and since you're posting on HN 30 years later I'm going to assume it was a fruitful investment. However, asking people to pay $6K for a computer in 2019 is an entirely different proposition. You can get that level of computing power for a fraction of the price.

I'm not particularly mad about the Mac Pro, mind you. There are alternatives and nobody's forcing me to buy one. I do, however, think that -- to return to the topic of this discussion -- that claiming Apple's "listening" to developers w.r.t. hardware is pretty laughable. Most developers want a fast-as-fuck CPU in a box, and many are perfectly willing to pay an "Apple tax", but not thousands of dollars worth.


Even in 1992, that was way more expensive than the equivalent 386 PC with a better monitor. A laser printer was definitely not the norm.

But the Mac Pro wasn’t meant for your average developer. I doubt very many consumers would buy this at all. It’s aimed at businesses and professionals where a $6000 outlay is nothing. Do you really think after 2 years and building up an internal team of “pro users”, Apple didn’t design this product for its target market?

Apple didn’t say they were “listening to developers”. They said they were listening to pro users. Are developers a subset of that? Yes. Have a lot of high end developers gravitated toward the iMac Pro and high end iMacs? Yes.

If geeks were expecting Apple to cater to lower end needs, they haven’t been following Apple for the last two decades.

They aren’t asking ordinary users to shell out six grand. They even made the Mac Mini much more of a midrange computer than it was before.


   But the Mac Pro wasn’t meant for your average developer. 
   [...] 
   Apple didn’t say they were “listening to developers”. They 
   said they were listening to pro users.
Yes. That's the entire point. Developers are grumbling because Apple's listening to other pro users, but not them.

I feel like you're at a point where you completely understand Apple's stance ("we are listening to some pro users, but not developers in particular") and some developers' complaints ("boy, we wish Apple would listen and give us a relatively affordable desktop class machine, without a monitor") but are still, for some reason, arguing just for the thrill of it.

    They even made the Mac Mini much more of a midrange computer than it was before. 
More of a midrange computer, but not really comparable to high-end consumer desktop performance. It may be illuminating to take a look at other manufacturer's machines using this CPU. If you don't feel like clicking the link, I'll tell you: $1,000 laptops.

    https://www.google.com/search?client=firefox-b-1-d&q=Core+i7-8700B
For a few hundred more (roughly $1400) you can get a desktop PC with a high-end desktop Core i7, giving you anywhere from 20%-60% more CPU performance, high-end GPU, etc. I'd pay $2K for an Apple version of that, but to option an iMac up to similar specs will have you pushing $3K.


If you want to get a 6 Core I7 with a high end GPU and 16GB of RAM.

Mac Mini 6 Core I7 16GB RAM - $1500

BlackMagic eGPU - $700

$2200

27” 5K iMac 6 Core i9 3.66Ghz 16GB RAM,256GB SSD - $2800.

A 5K display by itself is going to set you back $1300.

So now you’re at $1500 for the Mac itself.


   Mac Mini 6 Core I7 16GB RAM - $1500
   BlackMagic eGPU - $700
   $2200
So for a mere $2,200 we can have:

1. A two year-old GPU inside the BlackMagic that has roughly roughly half the performance of the GTX 1080 Ti that was state of the art two years ago. Also, for this privilege, we pay $700 for this $200 GPU. https://www.videocardbenchmark.net/gpu.php?gpu=Radeon+Pro+58...

2. Whatever nightmares come with eGPU usage in 2019. At a minimum, it's another box, another fan, another power supply, and a cable. And that's if the software side of things actually works flawlessly in 2019 which, last I checked, was still a little hinky.

3. A CPU that is going to be significantly slower than a well-cooled desktop i7 due to thermal issues. https://appleinsider.com/articles/18/11/14/testing-thermal-t...

Even if you just subtract the eGPU (I don't think most developers care too much about that) this is why a significant number of developers just sort of want a fast CPU in a desktop box. It could literally just be the Mac Mini guts in a bigger box.


From the article you posted: "...it a solid performer even when under load for a long time."

Small case, excellent thermal management

From a simple, binary, "yes or no" perspective, the Mac mini clearly throttles based on the thermal condition. But, this is not a "gate," conspiracy, or anything of that nature. Everything with an Intel processor will adjust speed based on the thermal condition, with the severity of the slowdown and impact on performance depending on how much money you've invested into a cooling system if you've built the machine yourself.

All this said, we're impressed with how the performance on the Mac mini held up as the job progressed and time ticked on. The clock speed averaged out at around 3.4GHz to 3.5GHz under 100 percent CPU workload with the i7 models, but at no point did it drop below the 3.2GHz base clock speed —making it a solid performer even when under load for a long time.

Do you have comparative benchmarks between the Mini and a desktop under load for a long time?

Why would you think that an eGPU codesigned with Apple, where Apple wrote the drivers, to run on Apple hardware would have issues? I chose Black Magic’s eGPU since it appeared on Apple’s website, and I don’t know that market. But there are raw enclosures for $200 that let you put in any card with a supported driver.


That's the whole issue. There should be a mac between the mac mini and mac pro as right now they are only addressing the extremes. And it should not be one with a screen attached to it and no expansion.


And a fully deck out Mac Mini wouldn’t suit the needs of an average self employed developer?

What expansion do you need that you couldn’t do externally on an iMac if you have “modest means” and so assume modest requirements?


A desktop graphics card, a larger desktop CPU. Expandable storage.


Mac mini has no expansion and is very thermally constrained. If you are a web developer and never do anything else it might be fine, but there are many kinds of developers, and some need custom hardware, custom PCI cards, multiple network adapters, normal consumer grade GPUs not on an external bus. In short, not the most extreme processing power but customization options. To be able to change hardware without throwing away the whole machine.

Anyway, I love how Apple has convinced everybody that a ~$3000-$4000 machine cannot be pro and is not worthy of their engineering prowess because only modest, unsuccessful developers would spend such a small amount in a computer.


So in your personal case - a $4000 iMac wouldn’t meet your needs? The performance difference between an external GPU would be a deal breaker?


After this I’m not answering any more of your questions because you are clearly not reading my responses. But to others that might stumble upon this thread:

- I already have a monitor, 3 in fact. I do not need to pay for another, specially one that is glued to the cpu.

- The gpu is not the only hardware I listed.

- I do not want to cover my desk with external boxes and adapters, each requiring their own psu, that can only be used within 2ft, forcing them to be right next to the computer negating any “benefits” of taking them out of the machine in the first place for a desktop that never moves.

- I do not want to pay for the overhead an external box will bring, in money, noise, or in mess to my desk.

An iMac is a fine machine. It is not the machine for everyone.


Exactly. Many of us loved the old Mac Pro. Great that the iMac and Mac mini works for many, some of us just don't like them. Apple is in their right to build computers they want, we are in our right to not buy them and complain they no longer build the machine we care about.


You are nicely discounting the model that actually exists between the Mac mini and Mac Pro.


If you're a regular old enterprise developer, the chances are you don't actually need a $5000 iMac Pro, either. The stock 6-core 3.7GHz i5 iMac 5K for $2300 (maybe with another ~$100 for 16GB extra third-party memory to bring it internally up to 24GB) is going to be more than up to the challenge of most tasks.



Heh. The "buy with 8GB and add 16GB third-party" is what I actually did, although I have a Late 2015 iMac bought in early 2016. A bit over three years in and it's still feeling quite fast to me.


Great post - I normally enjoy Ben's stuff, but he's really reaching here and I'm wondering where his mind is drifting with his articles these days.


Well, at least it's a nice break from the incessant talk about Facebook from Ben.

I think his newsletter could be renamed "facebookanalysis.com"


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