That's a good idea, thanks. I always wanted to help folks unite to defeat corrupt boards so maybe r/fuc*HOAs would be a good subreddit to advertise for that.
Hey, thanks for asking! I used those Facebook and Google ad credits you always get when you sign-up for something, ran two postcard campaigns sent directly to HOA presidents, paid to rank higher on Capterra, hired an SEO firm for 2 years, was in a Valpak insert, and ran an ad in The Chicago Cooperator for 6 months. The Capterra campaign was by far the best ROI, but still too expensive to make sense in the long term.
My assumption would be the best marketing, given you are a team of 1, would be demand capture campaigns. And it seems that your Capterra results bear that out.
But, your SEO agency would probably have focused on high intent keywords for demand capture, and presumably that didn’t work so well.
Anyway, seems like an interesting marketing challenge targeting a niche market that frankly I don’t know much about.
I wonder if you could target HOA management agencies rather than the association presidents. I know that many HOAs are managed externally at least from an operational perspective. That said, I know so little about the market…
This is great, thank you! I had to look up "demand capture campaigns" and that makes a lot of sense. Yes, I totally agree that property managers can be a source of growth. I'm very lucky to have a property manager user out of Michigan helping guide me with what she would need from a property management perspective. Their needs are just different enough that it will require some serious dev work and I'm "so very tired", haha. Everyone wants the equivalent of QuickBooks built-in to the software. I need something to bring back my enthusiasm from years ago.
Hey, this is a great idea! I've been trying the same thing for my community, but I decided to work at the neighborhood level rather than town level for a lot of the reasons folks mention in this thread. Feel free to shoot me a message through my site, https://www.communityally.org/, I would be happy to chat about my experience if it might help you.
I think I'm not quite understanding what they're saying. In section 5.1 of the PDF tsumnia linked, the author talks about how it's not that enrichment activities have no benefit (despite saying actually writing that), is that the enrichment activities have no greater benefit than leisure activities. Did I get that right?
My older daughter loves to read, so she reads a lot, and her teacher (when school was in session) says she's one of the best readers in the class. So is this paper saying that if my daughter had done activities instead of read (like play video games or run around outside) she'd be just as good a reader? That doesn't seem right based on my experience.
Also, I read a lot about the benefits of having children learn to play music, especially starting with a piano. Some studies referenced here: https://www.lindebladpiano.com/blog/benefits-of-playing-pian.... Doesn't this paper suggest those other studies are wrong? I'm kind of slow when it comes to understanding papers like this.
> So is this paper saying that if my daughter had done activities instead of read (like play video games or run around outside) she'd be just as good a reader?
No, they are saying that your daughters overall cognitive skill would be equal. So maybe she’d be worse at reading but better some other cognitive skill (say, special recognition). Basically there’s no free lunch—if you spend on one thing you aren’t spending it on something else.
> So is this paper saying that if my daughter had done activities instead of read (like play video games or run around outside) she'd be just as good a reader?
I can only imagine that the paper says that in aggregate kids get as much out of play as they get out of enrichment.
Though I’d also say that if your daughter likes reading, that’s pretty much play/leisure to her, not enrichment (or both).
The site is 15 years old now and pretty solid. I dreamed much more for it, but I still can't figure out the marketing.
The front-end is open-source: https://github.com/CommunityAlly/CommunityAllyWebApp