Anytime you care desperately about a cause or entity you branded as "yours", a certain irrationality has to go hand in hand with that. Without that emotional attachment to something that leads you to make those decisions, you wouldn't get some of the best gut decisions either. Give and take.
Ive also had an experience where my lyft driver worked for Uber also. She said the clientele is different for each company. Lyft is more hip and friendly people. Uber seemed to be richer looking and less talkative.
Living in San Diego, Ubers $10 Tijuana trips will be a huge success.
My brother once described the difference to me as "Use Lyft if you want to talk to the driver, Uber if you don't". It's not just the clientele that are different, but the drivers act differently too. In my experience, Lyft drivers are more prone to trying to strike up a conversation, whereas Uber drivers rarely try and initiate.
Using Tj to businesses advantage is a really beneficial idea. Uber's current $10 rides across the boarder is a great example of this. Safe and cheap transport for people which will also make Uber a good amount of money.
All of the colors are much softer than the old pigments, gives the page a much more friendly and inviting feel. Most modern websites seem to use these similar colors.