I've seen some interesting points in this thread about target users of the product and the big issue seems to be:
- Target user group is unlikely to spend this much on the type of equipment and/or isn't technically inclined enough to leverage it.
At first glance I'd say this is fair, based on traditional markets and camera use but I'd argue 2 things:
1. The demand of this type of product is likely to rise. As self broadcasting goes up, the demand of this type of ingenuity will rise. What Twitch is doing for gaming, this could help bring along for many other areas of interest.
2. Through internal development or by going open source, the development of tracking could be increased to support a number of different objects. Pucks/Balls in sports in particular could be very interesting to automate the recording of sporting events.
With these 2 points noted, I can imagine the use of these in a number of scenarios- for consistency of an argument, I'll take the use case of hockey.
If I'm a minor league hockey team, if I can obtain the proper quality of cameras at a reasonable enough price to surround my rink, along with the proper tracking system applied to each player and devices of the game (pucks, nets), and if I can coordinate this with software to turn on which devices I follow per camera at any point, I could create a system for broadcasting a top quality version of my game online without the cost of camera men as well as the space that may be required for the setup.
Additionally, if I'm the team, I could use this in practice to follow each of my players setting a camera to each so that I can review their particular actions and do video review with each - without having to limit what gets taped for each guy or having multiple camera guys at each practice.
Add this to object recognition software and I could start using the cameras to collect more about where people are on the ice during games and plays and push along my ability to analyze what is happening and how I can work on tactics/strategy to manage it.
Again, a lot of this is relying on additional software/tracking/processes but I believe as a technology, it's empowering. I'm not sure the current use case/expected market is ready for this (or at least not in the form it's likely to have technically) but I believe in a few iterations, we'll see something that serves a significant market share, especially if the product roadmap includes abilities and integrations to further its use with other software and mutiple unit tracking capabilities.
...and if you're the facility, you're renting the film to the team.
Also, from experience an increasing amount of the coaching of youth soccer is outsourced to coaching companies (like QuickStrike or PlayersEye), and some of them are starting to include video analysis in their packages.
And then there is, for what it's worth, recruiting films. There's a lot of people trying to video their kids and putting together a college recruitment highlight reel.
People doing that would be happy to drop what is, in reality, not very much money to help put together something they hope will save them $10Ks in tuition
Havas Digital - Boston - Full Time - BI Developer & ETL/API Developer (no remote, relo welcome to discuss)
Havas Digital is a global marketing agency focused on utilizing data to help drive marketing initiatives for our clients. To help drive the greatest results for our clients we use Artemis- a Havas developed analytics platform that drives decisions using big data. If you're interested in learning about digital marketing, analytics and enjoy playing with data from ad servers, twitter, facebook, site analytics, offline campaigns, CRMs and more then we're what you're looking for.
The two roles we are hiring for are based in Boston as part of our solutions team. These candidates will work as part of a small team to build new capabilities for clients, increase the sources of data we use to build insights and lead new ideas to expand the platform development.
What we're looking for:
- A person that lives to tell a story through data. That understands design and presentation and is willing to go past the traditional to bring better insights. They should also have an understanding of the data and it's structure, how it should be molded and prepared to optimize it's use. An interest in online marketing is helpful, experience with big data is preferred and the desire to learn more technically and in the business is welcomed with open arms. If you've worked with Tableau, Microstrategy, Excelcius and the other handful of BI tools out there- we want to hear from you.
-A person who loves working with data, is interested in pushing the cutting edges of data and what we can do with it and has an interest in social media and online marketing. You should have experience with pulling data from APIs such as those from Facebook, Twitter, GA. You've worked with manipulating those data sets, automating the processes to feed systems with what you've built and tied it out nicely by inserting QA and controls to monitor your work. You have no fear of diving in and figuring things out and can learn the tools you need to in order to service the platform the best you can.
Interesting concept. I've actually always envisioned a method of having a representative government that is actually representative of it's constituents by use of social networking and technology (making it easier to communicate ideas, values and put the results together to bring to the floor). Since we're not near a world that will accept that type of system as those in power are not those leading in the technology and communication revolution, having a method that bridges the old way and a future way isn't a bad idea.
With that said, I think there are some pitfalls that will need to be addressed. The idea of getting a lobbying group and using them to represent those funding a program gives me the feeling that there's a good chance that many actions won't go further than a first round. The money goes in, it gets a lobbyist group up and going and then.....what? It takes on going funding to fight for legislation, I think the model has to work in a manner that is closer to subscriptions so that it can be pushed for to an end.
Which brings me to point 2. if you're going to go to a subscription based model, there has to be information shared to everyone, not just those willing to pledge the upper limits. If you're creating a group to fight for a cause then they need to continually be updated on said cause and given the chance to help further. Otherwise we run into point 1. Additionally, shouldn't the sharing of information be part of this goal? Why is it that only those that can pay the upper amounts get to hear back?
I think ideally what happens is a team works behind the scenes on this project to review cases, put together the information and once a project reaches the 'open the case level', a subsite is setup for the cause, donors are placed on a mailing list, and the lobbyist group is searched for. A project plan is then put in place to estimate costs and effort so that on going funds can be added to help.
Additionally, since lobbyists without any actual ties beyond a pay check aren't really fighting for a cause, individuals funding the group are put in place to help head the 'project'. This means reviews, putting together updates, and helping with decision making.
In the end, the ability for a program like this to raise capital time and time over is only going to be by showing successful efforts. I think that in it's current form it doesn't have the ability to maintain a fight to that level of success- but I think that with some modifications it could.
We 100% agree that we need to have continual funding, and that this will not be feasible without transparency and updating our pledgers. Before we can define these things, we are waiting for one thing: To confirm a partnership with another group to fund a cause.
Once we can confirm whom we are funneling donations to, we will have an agreement in place with that group as to how we can be transparent and communicative to everyone involved. To some level, everyone that pledges will receive updates and information as to how their money is being spent.
That is to say information will be available to ALL pledgers, not just the upper levels. The upper level pledgers, however, will receive more frequent updates and some amount of input themselves.
We need to get better about communicating this on the site.
As for continual funding, we are looking into a model which funds in rounds, as you alluded to. But, again, we are waiting to meet our goal and confirm a partnership before we enter that realm.
We're extremely excited to see where this goes, and if you have any other thoughts please reach out to us! Our contact info's on the site.
In the state of Washington, it's actually unconstitutional for any state bill, referendum, or voter initiative to have more than one topic. Our state courts have thrown out laws for this reason.
Yeah, this article is off. The idea that Google + would then take your name and sell it to it's partners while linking to its DFA data is an incredible breach of PII and they would be hit hard by the government immediately. As someone who works with these data feeds and digital marketing, I know it's not what they're aiming for and that it would be in violation. As others have pointed out the effort is in better matching and spreading of social circles. In doing so, Google + becomes a more widely used tool and, the relationships that a user has with others increases. Couple that with the idea of circles and future search, discussion and buying habits of the user, Google can then understand the influences different parts of the network have on the individual and tailor the advertising a user sees to the messages coming from the influential networks.
They don’t have to sell the information to their partners. They could, for example, buy information associating last names and ZIP codes with estimated income levels, and then tell advertisers, “if you pay us $X we will put your ad on those Google+ pages where, according to our statistical estimate, at least 75% of the readers make over $100K.” The advertisers wouldn’t actually know the names of the people that Google forwards the ad to; they would just get the clicks.
There are a number of ways for Google to do that based on network, searches and other information that give them a high statistical probability of being right without having to go through the trouble of actually matching names with lists. That's a capability that goes right into retargeting/remarketing lists and certain ad servers.
- Target user group is unlikely to spend this much on the type of equipment and/or isn't technically inclined enough to leverage it.
At first glance I'd say this is fair, based on traditional markets and camera use but I'd argue 2 things:
1. The demand of this type of product is likely to rise. As self broadcasting goes up, the demand of this type of ingenuity will rise. What Twitch is doing for gaming, this could help bring along for many other areas of interest.
2. Through internal development or by going open source, the development of tracking could be increased to support a number of different objects. Pucks/Balls in sports in particular could be very interesting to automate the recording of sporting events.
With these 2 points noted, I can imagine the use of these in a number of scenarios- for consistency of an argument, I'll take the use case of hockey.
If I'm a minor league hockey team, if I can obtain the proper quality of cameras at a reasonable enough price to surround my rink, along with the proper tracking system applied to each player and devices of the game (pucks, nets), and if I can coordinate this with software to turn on which devices I follow per camera at any point, I could create a system for broadcasting a top quality version of my game online without the cost of camera men as well as the space that may be required for the setup.
Additionally, if I'm the team, I could use this in practice to follow each of my players setting a camera to each so that I can review their particular actions and do video review with each - without having to limit what gets taped for each guy or having multiple camera guys at each practice.
Add this to object recognition software and I could start using the cameras to collect more about where people are on the ice during games and plays and push along my ability to analyze what is happening and how I can work on tactics/strategy to manage it.
Again, a lot of this is relying on additional software/tracking/processes but I believe as a technology, it's empowering. I'm not sure the current use case/expected market is ready for this (or at least not in the form it's likely to have technically) but I believe in a few iterations, we'll see something that serves a significant market share, especially if the product roadmap includes abilities and integrations to further its use with other software and mutiple unit tracking capabilities.