If Google wants its employees to experience the point of view of its customers, it should stake them with meaningful amounts of Google monopoly money, have them actually attempt to achieve business goals with it, and put half of their salary on the line based on their CPC performance.

Every so often, something should go wrong -- subtly or otherwise -- and then the employee should have to go through seven redirects on the AdWords interface to locate the form to send a message to a representative. The message should, with 30% probability, never be read by anyone. If it is read, it will be read by someone in a call center in India, who does not know the customer is a Google employee, and has only a cursory knowledge of Google's own policies and none of the algorithms. Escalation should be nearly impossible to achieve, but if it happens, it should go to someone in Mountain View who is as unhelpful as possible to avoid giving the customer any incentive to ever call back.

For the fully authentic experience, if the employee doesn't like this state of affairs, they should be encouraged to either a) blog about it and pray that it ends up in Matt Cutt's feedreader or b) make a lateral move to Microsoft, for an instantaneous 90% reduction in salary.

Google employees who did this for a few weeks would have a much better sense of where AdWords advertisers are coming from than somebody who is playing with a toy account. (The Google employee experiences < 1% CTR and one click a day? Good, you may succeed in identifying where the buttons are in the AdWords interface. You have no idea what the actual use of the platform is like.)