Its hard to say if we'll ever get DRM free streaming. Unlike the music industry, the tv/film industry isn't being crippled by piracy - in fact the tv/film industry only seems to be getting bigger.
Simply put, there is no motivation for DRM streaming and DRM still remains a way for studios to keep control on who and when is licensing their content. Talking to some media execs, I was surprised to learn the reason most DRM is implemented is because for some content deal, the contract stated (which was written 6-8 years ago), said the player must have DRM. Now that the content landscape is getting even more fierce (with networks like CBS cancelling service to TimeWarner) no one wants to risk renegotiating anything.
Now what motivation does Netflix have to remove their DRM? They want you on their platform, so they can collect your data. The next Netflix that even has a chance of running it legal will probably incorporate ads into their monthly pay product like Hulu does, which isn't at all surprising considering a huge chunk of revenue for these guys comes from advertising.
I'm not hopeful about DRM-free streaming. The tv/film industry is much different from the music industry. From a consumer POV, the biggest difference is streaming wins over downloading. There is less of a demand for DRM free content because people simply aren't looking to copy their mp3s to their iPod/Zune/MP3 Player of choice. The Film industry has a much tighter control on how the content is delivered.
>Now what motivation does Netflix have to remove their DRM? They want you on their platform, so they can collect your data.
If they don't even hide their intentions in abusing DRM to violate their users' privacy, it should only strengthen the reasons to avoid Netfilx like services. I'm hopeful for DRM free digital video. It will take one distributor to break this sick trend. Netflix isn't the one with guts to do it.
Simply put, there is no motivation for DRM streaming and DRM still remains a way for studios to keep control on who and when is licensing their content. Talking to some media execs, I was surprised to learn the reason most DRM is implemented is because for some content deal, the contract stated (which was written 6-8 years ago), said the player must have DRM. Now that the content landscape is getting even more fierce (with networks like CBS cancelling service to TimeWarner) no one wants to risk renegotiating anything.
Now what motivation does Netflix have to remove their DRM? They want you on their platform, so they can collect your data. The next Netflix that even has a chance of running it legal will probably incorporate ads into their monthly pay product like Hulu does, which isn't at all surprising considering a huge chunk of revenue for these guys comes from advertising.
I'm not hopeful about DRM-free streaming. The tv/film industry is much different from the music industry. From a consumer POV, the biggest difference is streaming wins over downloading. There is less of a demand for DRM free content because people simply aren't looking to copy their mp3s to their iPod/Zune/MP3 Player of choice. The Film industry has a much tighter control on how the content is delivered.