It's still like that! Late Night Broadcast TV still exists and is as weird as it ever was!

Arguably weirder, since stuff like this is on sometimes:

https://www.imdb.com/title/tt15737708/

It's a low-budget horror host show which was made for streaming, and coincidentally ended up on the air late on Friday nights.

None of those scams were intermixed with popular legitimate content. If Facebook had a tab at the top called "Scams and Other Nonsense" and you clicked on that and it had a bunch of scammy content, that would be an equivalent to late night infomercials. But Meta doesn't do that. It mixes the scams in with all of its popular and non-scam content so you cannot easily tell it's scammy. Worse, it targets people vulnerable to those scams by tapping directly into their interests and sentiments in a way TV never could.

You are making a silly argument here. There's no equivalence at all.

They had popular non-scam content like music collections. Sounds of the 80's etc. Time life music and all that. Ron Popeils cooking gadgets.

Then you had guys like Kevin Trudeau and Don Lapre.