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Disclaimer: Subjective opinion, as a founder.

It’s as fair as characterizing an athlete saying he’s competing to win.

A common logical/semantic mistake is that claims about future facts are lies. They can be exaggerations, and we do see this often and I’m personally annoyed when I see it. These claims can be genuine or not. I often think it’s easier for a founder to be naive (or crazy) than not, because they can believe (sometimes strongly) the things they say.

But neither are lies. A lie is when you misrepresent a fact, something that already happened. That’s a big causal difference.

The large gray area is when someone misrepresents intent (as with most cases for cons). This, I suspect, is the main questions you should be asking, but I suspect it falls into the ethics rather than legal debates.





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