Msrp, but try getting your hands on one without a bulk order and/or camping out in a tent all weekend. I have seen people in my area buying pre-biult machines as they often cost less than trying to buy an individual card.
It’s not that hard to come across MSRP 5090s these days. It took me about a week before I found one. But if you don’t want to put any effort or waiting into it, you can buy one of the overpriced OC models right now for $2500.
