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The word for this in Ireland is "notions". Trying to be successful carries the stain of trying to be better than your peers.

Perhaps Canadians have a similar word? I can't really think of an equivalent in the US, which is perhaps telling.



In Canada I don't think it's the same reasoning. We don't shame ambition, but we also prefer to be a "big fish in a little pond."

It's the inferiority complex that comes from living so close to America. Companies and individuals that stay here are mostly focused on becoming the best Canadian version of the thing.

The ones who want more just move to America.


This is a well-known thing in Scandinavia (or at least I think it's well-known - I'm not Scandinavian.) They call it the "Law of Jante". (https://en.wikipedia.org/wiki/Law_of_Jante) I didn't know it was a thing in Irish culture too.


Hey Robert. :)

We don't have a word for it that I'm aware of, but I would say that is at least 40-60% of the undertone I notice. Even when I myself was getting into startup stuff 20+ years ago, I very very very vividly recall my father looking at me and saying with real distain "why do you think you have to be better than everyone else?".


I've never really encountered this attitude outside of small towns though.

At companies I see something similar I guess, but it's more defeatist than anything else.

I hear this sentence a lot: "We can't compete with X so let's only do Y".




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