i didn't think it was a great ad but they certainly don't owe anybody an apology. besides, i guarantee that there's no overlap at all in the venn diagram of people complaining about it vs potential ipad pro buyers.
if you think the few people who were miffed about a lame advertisement could have any perceptible effect on apples bottom line whatsoever then i'd say it seems you know less about the market than i do.
