All these guidelines are what is making BBC unreadable for me. The language they use is just so artificial. I understand why they do, and how they feel like they have a responsibility to "optimize" language for some metrics, but in my opinion what really matters is the objective reality, not the phrasing. Maybe they could report more on the NHS inability to cope with mental health patients rather than avoid using the word gunshot in a country where gun ownership is so scarce.