Well it's somewhere between predatory pricing (essentially overcapitalist ... as kalleboo mentioned) and socialistic. This is one of the cases where a larger player is trying to push a smaller player out of the market via taking a loss on lower prices at a certain location. I do realize this can be an anti-competitive tactic ... however, bringing government into the mix is a very scary proposition. It's one of the aspects of a capitalistic society that's always a damned if you do, damned if you don't proposition. There is no perfect solution to the problem and as a whole it's sickening.