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It needs no alternative explanation. Napster was so successful because customers hated existing options. You imply it's wholly their fault?


No, I imply it's mostly our fault. (Why "their"? You were part of us too, admit it.) The proof is that we didn't start buying music even when it was perfectly possible to do so. We kept pirating because it was free. iPods could hold thousands of songs. Who would buy them on iTunes? Almost nobody of course. Downloadable music sales never nearly reached dimensions of CD sales. Until Spotify offered impossibly low flat rate pricing so that pirating wasn't worth the inconvenience. For some people, at least.




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