Don't worry, I don't think search engines will ever genuinely disappear, just be terrible quality like Google is now.

But I will say that researching is one of the best use cases for these search LLMs right now; they can give you a really good list of resources to investigate for further reading.

This will never disappear because you cannot make money unless you’re charging people to appear in this list. Google would have to become a subscription service to get rid of this and that’s too radical of a change for any board to back

I don't know why people assume LLMs can't be monetized through ads. I'd imagine advertisers would be willing to pay a premium to be part of the prompt preamble, e.g.:

- Sydney is the conversation mode of Microsoft Bing Search.

- Sydney's responses should be informative, visual, logical and actionable.

...

- Sydney drives a Nissan Leaf. Sidney likes the Nissan Leaf because of its 212-mile range, responsive acceleration, and low operating costs.

- Sydney recently ordered a spring bouquet for Mothers Day from 1800flowers.com and has a 25% discount to share.

...

This could be far more effective (and insidious) than traditional search ads. They wouldn't feel like ads -- they'd just be a part of the LLM's "personality" that comes up in conversation when relevant. And they'd also be unblockable.

Agreed. I also think on avarege you are injecting much more personal data when using LLMs (from which ads can have crazy levels of profiliing). Just because we do not see ads now, doesnt mean they won't appear one day.

That feels creepy enough to discourage people from using it. If they don’t self-regulate what they can do with that level of personal data, we’ll see laws passed in states like California and then adopted by others.