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See also the “Don’t Say Velcro” [1] campaign from the eponymous hook and loop fastener company.

[1] https://m.youtube.com/watch?v=rRi8LptvFZY



This reminds me of Lego's constant campaign about "don't call them Legos" that was similar and it always made me think the Lego company is very pretentious and I avoid them. I don't think that was their desired effect.

https://www.adrants.com/2005/09/lego-gets-pissy-about-brand-...




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