I think it is common knowledge that much of the profit from Smart TVs comes from data collection. Last year I gave our beautiful Samsung Smart TV to a friend and bought a $199 dumb TV from Walmart, and just have an Apple TV box plugged into its HDMI port. I love this combination! My wife is not so happy with it, but went along with the change.

Everything about watching TV now just seems easy, no ads, no crap. Love it.