how much of the uproar over this is about implementation vs intent? disinformation isn't worth being returned when the user is seeking information. like if you are looking for the health impacts of soda, you probably don't want coke writing your answers.

I'm all for neutral platforms, but it feels like you either opt out of editorializing and end up with trash driven by SEO, or editorialize and marginalize some content producer or consumer. any play feels like a losing move from the business's perspective.