For example: early-stage startups should be looking for early-adopters.
>> Early adopters don’t need as much proof as the early majority in order to buy.
>> They take risks on products because they can. They’re often in senior positions with budgets, hold considerable social capital in their company, and can identify a specific use case need.
>> Early adopters take risks on new products because they know how much they can gain & motivated by competitive edge
>> Early-adopters are also project-driven. They are interested in the shortest time-to-value with a limited amount of resources on their end. Do not try and sell the farm and future value where results take 6 months and beyond.
>> Early-adopters are also the first group to generate real revenue.
Sales is also knowing who to target and when.
For example: early-stage startups should be looking for early-adopters.
>> Early adopters don’t need as much proof as the early majority in order to buy.
>> They take risks on products because they can. They’re often in senior positions with budgets, hold considerable social capital in their company, and can identify a specific use case need.
>> Early adopters take risks on new products because they know how much they can gain & motivated by competitive edge
>> Early-adopters are also project-driven. They are interested in the shortest time-to-value with a limited amount of resources on their end. Do not try and sell the farm and future value where results take 6 months and beyond.
>> Early-adopters are also the first group to generate real revenue.