>The thing about an online comment section is that the guy who really likes pedophilia is going to start posting on every thread about sexual minorities “I’m glad those sexual minorities have their rights! Now it’s time to start arguing for pedophile rights!” followed by a ten thousand word manifesto. This person won’t use any racial slurs, won’t be a bot, and can probably reach the same standards of politeness and reasonable-soundingness as anyone else. Any fair moderation policy won’t provide the moderator with any excuse to delete him. But it will be very embarrassing for to New York Times to have anybody who visits their website see pro-pedophilia manifestos a bunch of the time.
“So they should deal with it! That’s the bargain they made when deciding to host the national conversation!”
No, you don’t understand. It’s not just the predictable and natural reputational consequences of having some embarrassing material in a branded space. It’s enemy action.
Every Twitter influencer who wants to profit off of outrage culture is going to be posting 24-7 about how the New York Times endorses pedophilia. Breitbart or some other group that doesn’t like the Times for some reason will publish article after article on New York Times‘ secret pro-pedophile agenda. Allowing any aspect of your brand to come anywhere near something unpopular and taboo is like a giant Christmas present for people who hate you, people who hate everybody and will take whatever targets of opportunity present themselves, and a thousand self-appointed moral crusaders and protectors of the public virtue. It doesn’t matter if taboo material makes up 1% of your comment section; it will inevitably make up 100% of what people hear about your comment section and then of what people think is in your comment section. Finally, it will make up 100% of what people associate with you and your brand. The Chinese Robber Fallacy is a harsh master; all you need is a tiny number of cringeworthy comments, and your political enemies, power-hungry opportunists, and 4channers just in it for the lulz can convince everyone that your entire brand is about being pro-pedophile, catering to the pedophilia demographic, and providing a platform for pedophile supporters. And if you ban the pedophiles, they’ll do the same thing for the next-most-offensive opinion in your comments, and then the next-most-offensive, until you’ve censored everything except “Our benevolent leadership really is doing a great job today, aren’t they?” and the comment section becomes a mockery of its original goal.
[...]
>Fourth, I want anybody else trying to host “the national conversation” to have a clear idea of the risks. If you plan to be anything less than maximally censorious, consider keeping your identity anonymous, and think about potential weak links in your chain (ie hosts, advertisers, payment processors, etc). I’m not saying you necessarily need to go full darknet arms merchant. Just keep in mind that lots of people will try to stop you, and they’ve had a really high success rate so far.
>The thing about an online comment section is that the guy who really likes pedophilia is going to start posting on every thread about sexual minorities “I’m glad those sexual minorities have their rights! Now it’s time to start arguing for pedophile rights!” followed by a ten thousand word manifesto. This person won’t use any racial slurs, won’t be a bot, and can probably reach the same standards of politeness and reasonable-soundingness as anyone else. Any fair moderation policy won’t provide the moderator with any excuse to delete him. But it will be very embarrassing for to New York Times to have anybody who visits their website see pro-pedophilia manifestos a bunch of the time.
“So they should deal with it! That’s the bargain they made when deciding to host the national conversation!”
No, you don’t understand. It’s not just the predictable and natural reputational consequences of having some embarrassing material in a branded space. It’s enemy action.
Every Twitter influencer who wants to profit off of outrage culture is going to be posting 24-7 about how the New York Times endorses pedophilia. Breitbart or some other group that doesn’t like the Times for some reason will publish article after article on New York Times‘ secret pro-pedophile agenda. Allowing any aspect of your brand to come anywhere near something unpopular and taboo is like a giant Christmas present for people who hate you, people who hate everybody and will take whatever targets of opportunity present themselves, and a thousand self-appointed moral crusaders and protectors of the public virtue. It doesn’t matter if taboo material makes up 1% of your comment section; it will inevitably make up 100% of what people hear about your comment section and then of what people think is in your comment section. Finally, it will make up 100% of what people associate with you and your brand. The Chinese Robber Fallacy is a harsh master; all you need is a tiny number of cringeworthy comments, and your political enemies, power-hungry opportunists, and 4channers just in it for the lulz can convince everyone that your entire brand is about being pro-pedophile, catering to the pedophilia demographic, and providing a platform for pedophile supporters. And if you ban the pedophiles, they’ll do the same thing for the next-most-offensive opinion in your comments, and then the next-most-offensive, until you’ve censored everything except “Our benevolent leadership really is doing a great job today, aren’t they?” and the comment section becomes a mockery of its original goal.
[...]
>Fourth, I want anybody else trying to host “the national conversation” to have a clear idea of the risks. If you plan to be anything less than maximally censorious, consider keeping your identity anonymous, and think about potential weak links in your chain (ie hosts, advertisers, payment processors, etc). I’m not saying you necessarily need to go full darknet arms merchant. Just keep in mind that lots of people will try to stop you, and they’ve had a really high success rate so far.