Because non-technical staff are expected to access, interact, and keep up to date with developer workflow using git now. Seems like abstracting some of the higher-order functionality away while adding project management amenities and making git friendly for those people might be an opportunity.

For instance, I'm thinking of products like Conveyor: https://wildbit.com/blog/2017/02/14/our-next-product-conveyo...

EDIT: meant to say "GitHub" instead of git.